{"id":3186,"date":"2020-07-29T15:19:01","date_gmt":"2020-07-29T13:19:01","guid":{"rendered":"https:\/\/madras-editing.com\/?p=3186"},"modified":"2020-07-29T15:59:00","modified_gmt":"2020-07-29T13:59:00","slug":"twitch-la-plateforme-ciblee-et-engagee","status":"publish","type":"post","link":"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/","title":{"rendered":"Twitch, la plateforme cibl\u00e9e et engag\u00e9e"},"content":{"rendered":"

Madras Editing cl\u00f4ture sa s\u00e9rie d\u2019articles sur les r\u00e9seaux sociaux du moment en se focalisant sur Twitch. Il s\u2019agit la plateforme num\u00e9ro un dans le monde en mati\u00e8re de live streaming ! Saurez-vous appr\u00e9hender Twitch et utiliser cette plateforme pour vos futures campagnes de communication ? Laissez-nous vous guider !<\/em> <\/span><\/b><\/p>\r\n \r\n

Twitch ?! Comment \u00e7a fonctionne ?<\/strong><\/h3>\r\n \r\n

La plateforme Twitch est lanc\u00e9e en juin 2011 par Justin Kan et Emmett Shear et appartient \u00e0 Amazon depuis 2014. Ce r\u00e9seau social diffuse des lives streaming (1). Des diffuseurs de contenu, appel\u00e9s \u00ab\u00a0streamers\u00a0\u00bb, publient des vid\u00e9os en direct, pendant que les internautes spectateurs, appel\u00e9s \u00ab\u00a0viewers\u00a0\u00bb, visionnent et interagissent sur le live. Le chat permet aux viewers d\u2019\u00e9changer en direct avec le streamer.<\/p>\r\n \r\n\r\nTwitch c\u2019est :<\/strong>\r\n

    \r\n \t
  • Plus de 15 millions d\u2019utilisateurs quotidiens<\/li>\r\n \t
  • Entre 2,2 et 3,3 millions d\u2019utilisateurs mensuels<\/li>\r\n \t
  • Un pic de 245 000 personnes connect\u00e9es sur une m\u00eame cha\u00eene<\/li>\r\n \t
  • + de 20 % du contenu visionn\u00e9 concernant l\u2019e-sport<\/li>\r\n \t
  • 30 millions de dollars collect\u00e9s pour des \u0153uvres caritatives<\/li>\r\n<\/ul>\r\n \r\n

    Twitch, la plateforme du gaming<\/strong><\/h3>\r\n \r\n

    \u00a0<\/em><\/strong>L\u2019audience de la plateforme Twitch se compose de 70 % d\u2019hommes \u00e2g\u00e9s de 15 \u00e0 35 ans. La plupart de l\u2019audience porte un int\u00e9r\u00eat aux jeux vid\u00e9o. Les plus populaires sont Fortnite, Minecraft ou encore League of Legend. En France, plusieurs stars du stream sont n\u00e9s gr\u00e2ce \u00e0 la plateforme : Zerator, Gotage, Mister MV\u2026Le lien entre le streamer et le viewer est tr\u00e8s fort, les communaut\u00e9s sont tr\u00e8s engag\u00e9es et apportent un vrai soutien aux streamers, ils cr\u00e9ent ensemble leur propre divertissement. Le chat permet d\u2019\u00e9changer avec le streamer, de le conseiller, le faire progresser et l\u2019influencer dans son jeu. \u00c0 l\u2019inverse, le streamer peut donner des astuces en direct \u00e0 sa communaut\u00e9.<\/p>\r\n \r\n\r\n \r\n

    La pratique de l’e-sport<\/h4>\r\n \r\n

    Les lives streams de jeux vid\u00e9o ont fait na\u00eetre la pratique de l\u2019e-sport. Il s\u2019agit d\u2019une comp\u00e9tition qui regroupe les plus grands streamers mondiaux. Cette comp\u00e9tition est visionn\u00e9e par un public pr\u00e9sent sur place encourageant ses joueurs favoris.<\/p>\r\n \r\n

    Gaming et engagements carritatifs<\/h4>\r\n \r\n\r\n \r\n\r\n \r\n

    Des streamers fran\u00e7ais utilisent leur notori\u00e9t\u00e9 et leur communaut\u00e9 sur Twitch pour des causes caritatives. Depuis 2018, Zerator organise chaque ann\u00e9e un \u00e9v\u00e9nement o\u00f9 des streamers jouent en live pendant plusieurs heures afin de r\u00e9colter des dons. En 2018, 1 M \u20ac avaient \u00e9t\u00e9 r\u00e9colt\u00e9s pour M\u00e9decins sans fronti\u00e8res. En 2019, 3,5 millions d\u2019euros ont \u00e9t\u00e9 vers\u00e9s \u00e0 l\u2019Institut Pasteur.<\/p>\r\n \r\n\r\n \r\n

    Du gaming oui, mais pas que !<\/strong><\/h3>\r\n \r\n

    Les streamers proposent majoritairement du contenu en rapport avec le gaming\u2026 mais pas uniquement ! La plateforme sert aussi \u00e0 partager des talkshows, des performances musicales, des \u00e9missions sur l\u2019actualit\u00e9, sur la cuisine ou encore la peinture\u2026Le streamer choisit le contenu qu\u2019il souhaite mettre en avant sur son compte.<\/p>\r\n

    \u00a0<\/span><\/b><\/p>\r\n\r\n

    Utiliser Twitch dans votre strat\u00e9gie de communication ?<\/strong><\/h3>\r\n \r\n\r\n \r\n

    Pour exploiter Twitch dans votre strat\u00e9gie de communication, il est essentiel de savoir que la plateforme touche majoritairement une audience jeune et masculine, m\u00eame si la tendance tend \u00e0 se r\u00e9duire.<\/p>\r\n \r\n\r\n \r\n

    Publicit\u00e9s Pr\u00e9-roll ou Mid-roll<\/h4>\r\n \r\n

    Twitch donne la possibilit\u00e9 aux marques de diffuser une publicit\u00e9 en d\u00e9but ou milieu de vid\u00e9o. Votre vid\u00e9o preroll o\u00f9 midroll permet de toucher plusieurs communaut\u00e9s diff\u00e9rentes. Le taux d\u2019engagement est plus important que sur Youtube. Ces publicit\u00e9s ne sont r\u00e9serv\u00e9es qu\u2019aux streamers les plus populaires.<\/p>\r\n \r\n

    Les partenariats<\/h4>\r\n \r\n\r\n \r\n

    Votre strat\u00e9gie de communication peut \u00eatre sous forme de partenariat avec le streamer de votre choix. Son live stream sera sponsoris\u00e9 par votre marque. Vous pouvez ainsi toucher un public tr\u00e8s cibl\u00e9 et engag\u00e9. La communaut\u00e9 fait confiance au streamer et aux produits qu\u2019il pr\u00e9sente. Il est donc recommand\u00e9 de choisir un streamer qui a un lien avec votre secteur d\u2019activit\u00e9 pour g\u00e9n\u00e9rer un impact fort pour vos ventes et vos leads. Twitch accompagne les agences et les annonceurs dans les partenariats entre streamers et marques. En France, Lego, Paramount, Kelloggs ou Axe ont b\u00e9n\u00e9fici\u00e9 de cet accompagnement.<\/p>\r\n \r\n

    Le marketing d\u2019affiliation \u00a0<\/em><\/strong><\/h4>\r\n \r\n\r\n \r\n

    Vous pouvez mettre en place du marketing d\u2019affiliation (3) sur Twitch. C\u2019est une option \u00e0 faible risque pour les entreprises qui payent uniquement les r\u00e9sultats obtenus sur les ventes o\u00f9 les leads r\u00e9alis\u00e9s. En \u00e9change, les streamers gagnent des commissions. Mais, ce n\u2019est pas le mod\u00e8le marketing que les streamers populaires favorisent. Le marketing d\u2019affiliation est plus int\u00e9ressant pour les petites entreprises qui ont un budget plus restreint et qui souhaitent se faire conna\u00eetre par des streamers ayant une notori\u00e9t\u00e9 moins importante.<\/p>\r\n \r\n

    Et pourquoi pas\u2026votre propre cha\u00eene !<\/h4>\r\n \r\n\r\n \r\n

    Enfin, vous pouvez cr\u00e9er une cha\u00eene pour votre marque et rassembler votre propre communaut\u00e9 Twitch. Ainsi, vous avez la possibilit\u00e9 de cr\u00e9er du contenu cr\u00e9atif se d\u00e9marquant de celui des autres r\u00e9seaux sociaux. Toutefois, sans une solide campagne de communication il n\u2019est pas facile de gagner en notori\u00e9t\u00e9, c\u2019est pourquoi les partenariats avec des streamers sont r\u00e9guli\u00e8rement mis en place.<\/p>\r\n \r\n

    Vous avez maintenant toutes les cl\u00e9s pour int\u00e9grer Twitch \u00e0 votre strat\u00e9gie de communication.<\/strong> <\/span><\/p>\r\n \r\n

    (1)Contenu vid\u00e9o en direct\r\n(2)Communaut\u00e9 des jeux vid\u00e9os\r\n(3)Marketing d\u2019affiliation : Technique d\u2019e-marketing permettant \u00e0 un site web annonceur de promouvoir ses produits ou ses services en proposant une r\u00e9mun\u00e9ration \u00e0 d\u2019autres sites web \u00e9diteurs en \u00e9change d\u2019un apport de ventes, d\u2019inscriptions ou de trafic<\/p>","protected":false},"excerpt":{"rendered":"

    Madras Editing cl\u00f4ture sa s\u00e9rie d\u2019articles sur les r\u00e9seaux sociaux du moment en se focalisant sur Twitch. Il s\u2019agit la plateforme num\u00e9ro un dans le monde en mati\u00e8re de live streaming ! Saurez-vous appr\u00e9hender Twitch et utiliser cette plateforme pour vos futures campagnes de communication…<\/p>\n","protected":false},"author":10,"featured_media":3205,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital"],"yoast_head":"\nTwitch, la plateforme cibl\u00e9e et engag\u00e9e - Madras Editing<\/title>\n<meta name=\"description\" content=\"Madras Editing cl\u00f4ture sa s\u00e9rie d\u2019articles sur les r\u00e9seaux sociaux en se focalisant sur Twitch, la plateforme num\u00e9ro un en mati\u00e8re de live streaming !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitch, la plateforme cibl\u00e9e et engag\u00e9e - Madras Editing\" \/>\n<meta property=\"og:description\" content=\"Madras Editing cl\u00f4ture sa s\u00e9rie d\u2019articles sur les r\u00e9seaux sociaux en se focalisant sur Twitch, la plateforme num\u00e9ro un en mati\u00e8re de live streaming !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/\" \/>\n<meta property=\"og:site_name\" content=\"Madras Editing\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-29T13:19:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-29T13:59:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madras-editing.com\/wp-content\/uploads\/2020\/07\/twitch-pour-le-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1690\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Madras Editing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Madras Editing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/\"},\"author\":{\"name\":\"Madras Editing\",\"@id\":\"https:\/\/madras-editing.com\/web\/#\/schema\/person\/081b2515558d8685d5fff102e5ce3578\"},\"headline\":\"Twitch, la plateforme cibl\u00e9e et engag\u00e9e\",\"datePublished\":\"2020-07-29T13:19:01+00:00\",\"dateModified\":\"2020-07-29T13:59:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/\"},\"wordCount\":963,\"publisher\":{\"@id\":\"https:\/\/madras-editing.com\/web\/#organization\"},\"image\":{\"@id\":\"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madras-editing.com\/wp-content\/uploads\/2020\/07\/twitch-pour-le-web.jpg\",\"articleSection\":[\"Digital\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/\",\"url\":\"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/\",\"name\":\"Twitch, la plateforme cibl\u00e9e et engag\u00e9e - Madras Editing\",\"isPartOf\":{\"@id\":\"https:\/\/madras-editing.com\/web\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madras-editing.com\/wp-content\/uploads\/2020\/07\/twitch-pour-le-web.jpg\",\"datePublished\":\"2020-07-29T13:19:01+00:00\",\"dateModified\":\"2020-07-29T13:59:00+00:00\",\"description\":\"Madras Editing cl\u00f4ture sa s\u00e9rie d\u2019articles sur les r\u00e9seaux sociaux en se focalisant sur Twitch, la plateforme num\u00e9ro un en mati\u00e8re de live streaming !\",\"breadcrumb\":{\"@id\":\"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/#primaryimage\",\"url\":\"https:\/\/madras-editing.com\/wp-content\/uploads\/2020\/07\/twitch-pour-le-web.jpg\",\"contentUrl\":\"https:\/\/madras-editing.com\/wp-content\/uploads\/2020\/07\/twitch-pour-le-web.jpg\",\"width\":1690,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/madras-editing.com\/web\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Twitch, la plateforme cibl\u00e9e et engag\u00e9e\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/madras-editing.com\/web\/#website\",\"url\":\"https:\/\/madras-editing.com\/web\/\",\"name\":\"Madras Editing\",\"description\":\"L\u2019\u00e9ditorial strat\u00e9gique\",\"publisher\":{\"@id\":\"https:\/\/madras-editing.com\/web\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/madras-editing.com\/web\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/madras-editing.com\/web\/#organization\",\"name\":\"Madras Editing\",\"url\":\"https:\/\/madras-editing.com\/web\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/madras-editing.com\/web\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/madras-editing.com\/wp-content\/uploads\/2020\/01\/madras-logo.png\",\"contentUrl\":\"https:\/\/madras-editing.com\/wp-content\/uploads\/2020\/01\/madras-logo.png\",\"width\":488,\"height\":175,\"caption\":\"Madras Editing\"},\"image\":{\"@id\":\"https:\/\/madras-editing.com\/web\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/madras-editing.com\/web\/#\/schema\/person\/081b2515558d8685d5fff102e5ce3578\",\"name\":\"Madras Editing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/madras-editing.com\/web\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e77b38eec76a9277c7107382c5e2c76cbdf92b405572445bd0929de9a17600a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e77b38eec76a9277c7107382c5e2c76cbdf92b405572445bd0929de9a17600a1?s=96&d=mm&r=g\",\"caption\":\"Madras Editing\"},\"url\":\"https:\/\/madras-editing.com\/web\/author\/madras-editing\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Twitch, la plateforme cibl\u00e9e et engag\u00e9e - Madras Editing","description":"Madras Editing cl\u00f4ture sa s\u00e9rie d\u2019articles sur les r\u00e9seaux sociaux en se focalisant sur Twitch, la plateforme num\u00e9ro un en mati\u00e8re de live streaming !","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/","og_locale":"fr_FR","og_type":"article","og_title":"Twitch, la plateforme cibl\u00e9e et engag\u00e9e - Madras Editing","og_description":"Madras Editing cl\u00f4ture sa s\u00e9rie d\u2019articles sur les r\u00e9seaux sociaux en se focalisant sur Twitch, la plateforme num\u00e9ro un en mati\u00e8re de live streaming !","og_url":"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/","og_site_name":"Madras Editing","article_published_time":"2020-07-29T13:19:01+00:00","article_modified_time":"2020-07-29T13:59:00+00:00","og_image":[{"width":1690,"height":1000,"url":"https:\/\/madras-editing.com\/wp-content\/uploads\/2020\/07\/twitch-pour-le-web.jpg","type":"image\/jpeg"}],"author":"Madras Editing","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Madras Editing","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/#article","isPartOf":{"@id":"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/"},"author":{"name":"Madras Editing","@id":"https:\/\/madras-editing.com\/web\/#\/schema\/person\/081b2515558d8685d5fff102e5ce3578"},"headline":"Twitch, la plateforme cibl\u00e9e et engag\u00e9e","datePublished":"2020-07-29T13:19:01+00:00","dateModified":"2020-07-29T13:59:00+00:00","mainEntityOfPage":{"@id":"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/"},"wordCount":963,"publisher":{"@id":"https:\/\/madras-editing.com\/web\/#organization"},"image":{"@id":"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/#primaryimage"},"thumbnailUrl":"https:\/\/madras-editing.com\/wp-content\/uploads\/2020\/07\/twitch-pour-le-web.jpg","articleSection":["Digital"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/","url":"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/","name":"Twitch, la plateforme cibl\u00e9e et engag\u00e9e - Madras Editing","isPartOf":{"@id":"https:\/\/madras-editing.com\/web\/#website"},"primaryImageOfPage":{"@id":"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/#primaryimage"},"image":{"@id":"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/#primaryimage"},"thumbnailUrl":"https:\/\/madras-editing.com\/wp-content\/uploads\/2020\/07\/twitch-pour-le-web.jpg","datePublished":"2020-07-29T13:19:01+00:00","dateModified":"2020-07-29T13:59:00+00:00","description":"Madras Editing cl\u00f4ture sa s\u00e9rie d\u2019articles sur les r\u00e9seaux sociaux en se focalisant sur Twitch, la plateforme num\u00e9ro un en mati\u00e8re de live streaming !","breadcrumb":{"@id":"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/#primaryimage","url":"https:\/\/madras-editing.com\/wp-content\/uploads\/2020\/07\/twitch-pour-le-web.jpg","contentUrl":"https:\/\/madras-editing.com\/wp-content\/uploads\/2020\/07\/twitch-pour-le-web.jpg","width":1690,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/madras-editing.com\/web\/2020\/07\/twitch-la-plateforme-ciblee-et-engagee\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/madras-editing.com\/web\/"},{"@type":"ListItem","position":2,"name":"Twitch, la plateforme cibl\u00e9e et engag\u00e9e"}]},{"@type":"WebSite","@id":"https:\/\/madras-editing.com\/web\/#website","url":"https:\/\/madras-editing.com\/web\/","name":"Madras Editing","description":"L\u2019\u00e9ditorial strat\u00e9gique","publisher":{"@id":"https:\/\/madras-editing.com\/web\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madras-editing.com\/web\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/madras-editing.com\/web\/#organization","name":"Madras Editing","url":"https:\/\/madras-editing.com\/web\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/madras-editing.com\/web\/#\/schema\/logo\/image\/","url":"https:\/\/madras-editing.com\/wp-content\/uploads\/2020\/01\/madras-logo.png","contentUrl":"https:\/\/madras-editing.com\/wp-content\/uploads\/2020\/01\/madras-logo.png","width":488,"height":175,"caption":"Madras Editing"},"image":{"@id":"https:\/\/madras-editing.com\/web\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/madras-editing.com\/web\/#\/schema\/person\/081b2515558d8685d5fff102e5ce3578","name":"Madras Editing","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/madras-editing.com\/web\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e77b38eec76a9277c7107382c5e2c76cbdf92b405572445bd0929de9a17600a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e77b38eec76a9277c7107382c5e2c76cbdf92b405572445bd0929de9a17600a1?s=96&d=mm&r=g","caption":"Madras Editing"},"url":"https:\/\/madras-editing.com\/web\/author\/madras-editing\/"}]}},"_links":{"self":[{"href":"https:\/\/madras-editing.com\/web\/wp-json\/wp\/v2\/posts\/3186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madras-editing.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madras-editing.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madras-editing.com\/web\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/madras-editing.com\/web\/wp-json\/wp\/v2\/comments?post=3186"}],"version-history":[{"count":18,"href":"https:\/\/madras-editing.com\/web\/wp-json\/wp\/v2\/posts\/3186\/revisions"}],"predecessor-version":[{"id":3188,"href":"https:\/\/madras-editing.com\/web\/wp-json\/wp\/v2\/posts\/3186\/revisions\/3188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madras-editing.com\/web\/wp-json\/wp\/v2\/media\/3205"}],"wp:attachment":[{"href":"https:\/\/madras-editing.com\/web\/wp-json\/wp\/v2\/media?parent=3186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madras-editing.com\/web\/wp-json\/wp\/v2\/categories?post=3186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madras-editing.com\/web\/wp-json\/wp\/v2\/tags?post=3186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}