{"id":3172,"date":"2020-07-21T10:56:36","date_gmt":"2020-07-21T08:56:36","guid":{"rendered":"https:\/\/madras-editing.com\/?p=3172"},"modified":"2020-07-21T12:04:05","modified_gmt":"2020-07-21T10:04:05","slug":"discord-le-slack-des-joueurs","status":"publish","type":"post","link":"https:\/\/madras-editing.com\/web\/2020\/07\/discord-le-slack-des-joueurs\/","title":{"rendered":"Discord,\u00a0\u00ab\u00a0le slack des joueurs\u00a0\u00bb\u00a0?"},"content":{"rendered":"<p style=\"text-align: center;\"><em><strong>Madras Editing consacre son deuxi\u00e8me article de la s\u00e9rie au r\u00e9seau social Discord, plateforme qui s\u00e9duit depuis 2015 la communaut\u00e9 des gamers. Discord repr\u00e9sente-t-il un enjeu int\u00e9ressant pour la communication de votre entreprise, votre marque ou votre organisation\u00a0? \u00c0 voir\u2026<\/strong> <\/em><\/p>\r\n\r\n<h1 style=\"text-align: left;\"><strong>Discord, c\u2019est quoi ? <\/strong><\/h1>\r\n&nbsp;\r\n<p style=\"text-align: left;\">Cr\u00e9\u00e9e en 2015 par Jason Citron, Discord est une plateforme VoIP<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a> qui a \u00e9t\u00e9 initialement pens\u00e9e pour r\u00e9unir des communaut\u00e9s de gamers. Elle permettait, ainsi, aux joueurs de jouer ensemble \u00e0 un jeu vid\u00e9o en ligne et de s\u2019entretenir vocalement. Depuis un certain temps, Discord n\u2019est plus uniquement r\u00e9serv\u00e9 aux joueurs et attire des nouveaux publics. L\u2019application, disponible en ligne ou t\u00e9l\u00e9chargeable gratuitement, \u00a0est une messagerie instantan\u00e9e vocale et textuelle reposant sur un concept de communaut\u00e9 semi-priv\u00e9e. Chacun peut y cr\u00e9er des\u00a0cha\u00eenes de conversations, des \u00ab\u00a0salons\u00a0\u00bb autour d\u2019un th\u00e8me pr\u00e9cis. Souvent ces \u00ab\u00a0salons\u00a0\u00bb s\u2019organisent selon des jeux ou des int\u00e9r\u00eats sp\u00e9cifiques.<\/p>\r\n&nbsp;\r\n<h1 style=\"text-align: left;\">Plateforme populaire \u00e9mergente<\/h1>\r\n&nbsp;\r\n<p style=\"text-align: left;\">Initialement d\u00e9di\u00e9e aux joueurs, la plateforme Discord s&rsquo;ouvre progressivement \u00e0 d&rsquo;autres publics. En 2019, elle compte 250 millions d\u2019utilisateurs. Depuis le d\u00e9but du confinement Discord devient un des outils de communication les plus t\u00e9l\u00e9charg\u00e9es. La plateforme a notamment \u00e9t\u00e9 utilis\u00e9e par de nombreux professeurs afin de donner cours. L\u2019\u00e2ge moyen du public de Discord se situe entre 18-25 ans.<\/p>\r\n&nbsp;\r\n<h1 style=\"text-align: left;\">Pour une communication externe cibl\u00e9e<\/h1>\r\n&nbsp;\r\n<p style=\"text-align: left;\">Discord vous offre la possibilit\u00e9 de cr\u00e9er un salon afin d\u2019\u00e9changer avec votre communaut\u00e9 sur le domaine sp\u00e9cifique de votre organisation. Aujourd\u2019hui de nombreuses entreprises utilisent Discord pour communiquer avec leurs communaut\u00e9s, par exemple les \u00e9diteurs de jeux vid\u00e9o EA Gaming et 505 Games. Quels sont les avantages\u00a0?<\/p>\r\n\r\n<ul>\r\n \t<li>Augmenter et fid\u00e9liser vos clients\u00a0: la plateforme permet de cr\u00e9er un lien avec votre audience. Il est possible de recueillir les retours d\u2019exp\u00e9rience mais aussi de r\u00e9pondre aux questions sp\u00e9cifiques de vos clients.<\/li>\r\n \t<li>Cr\u00e9er une r\u00e9elle communaut\u00e9\u00a0: vos clients peuvent communiquer entre eux, s\u2019entraider et cr\u00e9er des liens.<\/li>\r\n \t<li>Maintenir une communication fr\u00e9quente autour de votre marque et vos services<\/li>\r\n \t<li style=\"text-align: left;\">\u00c0 la diff\u00e9rence d\u2019autres r\u00e9seaux sociaux, Discord n\u2019est pas r\u00e9gi par un syst\u00e8me de \u00ab\u00a0likes\u00a0\u00bb ou un algorithme qui filtre le contenu. Ainsi,\u00a0 la voix de chacun est entendue \u00e0 un m\u00eame niveau.<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<h1 style=\"text-align: left;\">En interne, une digital workplace efficace<\/h1>\r\n&nbsp;\r\n<p style=\"text-align: left;\">Par ses nombreuses fonctionnalit\u00e9s, Discord repr\u00e9sente une r\u00e9elle alternative \u00e0 Slack ou encore \u00e0 Skype et Teams pour la communication interne de votre entreprise, votre marque ou votre organisation\u00a0:<\/p>\r\n\r\n<ul>\r\n \t<li>Possibilit\u00e9 de discuter dans un salon d\u00e9di\u00e9 \u00e0 l\u2019\u00e9quipe ou en priv\u00e9<\/li>\r\n \t<li>Interaction par oral, \u00e0 l\u2019\u00e9crit ou en face cam\u00e9ra ( en mars 2020, Discord a augment\u00e9 le nombre d\u2019utilisateurs de 10 \u00e0 50 pouvant simultan\u00e9ment participer \u00e0 un livestream.)<\/li>\r\n \t<li>Cr\u00e9ation de r\u00f4les\u00a0: membres\/ animateurs\/ mod\u00e9rateurs<\/li>\r\n \t<li>D\u00e9p\u00f4t de documents<\/li>\r\n \t<li style=\"text-align: left;\">Partage d\u2019\u00e9cran<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<p style=\"text-align: left;\">Alors Discord, le nouveau slack des joueurs\u00a0? Con\u00e7ue\u00a0 \u00e0 l\u2019origine comme un r\u00e9seau social de niche, Discord, entre forum et m\u00e9dia social, a de quoi conqu\u00e9rir de nouveaux publics, bien au-del\u00e0 des communaut\u00e9s des gamers.<\/p>\r\n&nbsp;\r\n\r\nRetrouvez ici le premier article de cette s\u00e9rie consacr\u00e9e aux r\u00e9seaux sociaux de niche du moment<em> : <\/em> Madras Editing analyse<a href=\"https:\/\/madras-editing.com\/2020\/07\/tiktokcest-quoi\/\"> le ph\u00e9nom\u00e8ne de l&rsquo;application Tik Tok.<\/a>\r\n<p style=\"text-align: left;\"><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> \u00a0Voice over Internet protocol. Le VoIP est une technologie qui permet de d\u00e9livrer des communications vocales ou multim\u00e9dia via Internet.<\/p>\r\n&nbsp;\r\n\r\n&nbsp;","protected":false},"excerpt":{"rendered":"<p>Madras Editing consacre son deuxi\u00e8me article de la s\u00e9rie au r\u00e9seau social Discord, plateforme qui s\u00e9duit depuis 2015 la communaut\u00e9 des gamers. Discord repr\u00e9sente-t-il un enjeu int\u00e9ressant pour la communication de votre entreprise, votre marque ou votre organisation\u00a0? \u00c0 voir\u2026 Discord, c\u2019est quoi ? &nbsp;&#8230;<\/p>\n","protected":false},"author":10,"featured_media":3176,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Discord,\u00a0\u00ab\u00a0le slack des joueurs\u00a0\u00bb\u00a0? - Madras Editing<\/title>\n<meta name=\"description\" content=\"Madras Editing s&#039;int\u00e9resse au r\u00e9seau social Discord. 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