{"id":3148,"date":"2020-07-03T09:46:15","date_gmt":"2020-07-03T07:46:15","guid":{"rendered":"https:\/\/madras-editing.com\/?p=3148"},"modified":"2020-07-21T11:55:45","modified_gmt":"2020-07-21T09:55:45","slug":"tiktokcest-quoi","status":"publish","type":"post","link":"https:\/\/madras-editing.com\/web\/2020\/07\/tiktokcest-quoi\/","title":{"rendered":"TikTok\u2026C\u2019est quoi\u00a0?"},"content":{"rendered":"<p style=\"text-align: center;\"><strong><em>Quels sont les r\u00e9seaux sociaux de niche de ce moment\u00a0? TikTok, Discord, Twitch repr\u00e9sentent\u00ad-ils de nouveaux leviers de communication digitale pour votre entreprise, votre organisation ou votre marque\u00a0? Madras Editing consacre une s\u00e9rie de trois articles \u00e0 <\/em><\/strong><em><strong>ces nouvelles plateformes conversationnelles \u00e9mergentes. Premier article\u00a0: Focus sur TikTok, application qui fait sensation aupr\u00e8s des ados.<\/strong> <\/em><\/p>\r\n\r\n<h1 style=\"text-align: left;\">TikTok, l\u2019ovni \u00e0 la chinoise<\/h1>\r\n<p style=\"text-align: left;\"><em>\u00a0<\/em>Fusionn\u00e9e en 2018 \u00e0 Musical.ly<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>, TikTok est une application mobile de r\u00e9seau social autour de la vid\u00e9o. Elle avait \u00e9t\u00e9 initialement lanc\u00e9e en septembre 2016 par le groupe chinois BytheDance. Pourquoi \u00ab TikTok \u00bb ? Parce que chaque seconde compte. Sur TikTok, les utilisateurs cr\u00e9ent et partagent des vid\u00e9os courtes de 15 \u00e0 60 secondes avec beaucoup de musiques et de filtres et effets vid\u00e9o. Les tiktokeurs se filment face cam\u00e9ra en faisant du lyp-sync<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a> sur des musiques, en rejouant des passages de films, des sketchs ou en jouant des pranks<a href=\"#_ftn3\" name=\"_ftnref3\">[3]<\/a>.<\/p>\r\n\r\n<h6><a href=\"#_ftnref1\" name=\"_ftn1\"><\/a><\/h6>\r\n<h1 style=\"text-align: left;\"><em>La nouvelle star des r\u00e9seaux sociaux<\/em><\/h1>\r\n<p style=\"text-align: left;\">TikTok se positionne comme l\u2019un des r\u00e9seaux sociaux poss\u00e9dant le plus fort potentiel de croissance. Fin 2019, l\u2019application compte parmi 800 millions d\u2019utilisateurs actifs mensuels dans le monde, dont 5 millions en France. Pendant le confinement, l\u2019application a d\u00e9pass\u00e9 les deux milliards de t\u00e9l\u00e9chargements. Sur cette p\u00e9riode, elle a ainsi \u00e9t\u00e9 la quatri\u00e8me application mobile la plus t\u00e9l\u00e9charg\u00e9e en France.<\/p>\r\n&nbsp;\r\n<h1 style=\"text-align: left;\">Un levier pour des campagnes cr\u00e9atives<\/h1>\r\n<p style=\"text-align: left;\"><em>\u00a0<\/em>Les internautes de plus en plus connect\u00e9s, le moment semble propice pour les entreprises, les marques et les organisations de repenser leur communication digitale. Faut-il int\u00e9grer TikTok dans votre strat\u00e9gie\u00a0? Penser strat\u00e9gie de communication, c\u2019est d\u2019abord penser \u00e0 son public. Il est certain que cette plateforme permet de toucher une cible que les r\u00e9seaux traditionnels n\u2019atteignent pas. TikTok est le terrain de jeu de la population des 13-20 ans, majoritairement f\u00e9minine.<\/p>\r\n&nbsp;\r\n<h3><em>Comment se lancer\u00a0? <\/em><\/h3>\r\n<p style=\"text-align: left;\">Le plus important\u00a0? La <strong>cr\u00e9ativit\u00e9<\/strong>\u00a0!\u00a0 TikTok vous offre plusieurs mani\u00e8res de vous adresser aux utilisateurs\u00a0:<\/p>\r\n\r\n<ul>\r\n \t<li style=\"text-align: left;\">Lancer un hashtag challenge et cr\u00e9er de l\u2019engagement en faisant interagir les utilisateurs. Les challenges lanc\u00e9s sur TikTok sont une v\u00e9ritable tendance aupr\u00e8s des ados. Ils permettent de d\u00e9velopper des communaut\u00e9s. Ce qui fait le succ\u00e8s de la plateforme\u00a0? Un sentiment d\u2019appartenance tr\u00e8s fort.<\/li>\r\n \t<li style=\"text-align: left;\">Miser sur les influenceurs. Les influenceurs ma\u00eetrisent parfaitement les codes et peuvent promouvoir vos services aupr\u00e8s de leurs abonn\u00e9s.<\/li>\r\n \t<li style=\"text-align: left;\">Ne pas sous-estimer le pouvoir de prescription de la plate-forme. TikTok dispose d\u2019une \u00e9quipe qui s\u2019occupe des animations. Celle-ci peut lancer diff\u00e9rents challenges. Il est possible pour une organisation de collaborer avec la plateforme, comme la fait, par exemple l\u2019ONG Conservation International avec <a href=\"https:\/\/www.tiktok.com\/@conservationorg\/video\/6732443086783253766?u_code=0&amp;preview_pb=0&amp;language=fr&amp;_d=dbdb519k1agb1g&amp;share_item_id=6732443086783253766&amp;timestamp=1593699235&amp;utm_campaign=client_share&amp;utm_medium=ios&amp;tt_from=messenger&amp;utm_source=messenger&amp;source=h5_m\">#SaveOurOceans<\/a>. Le challenge consistait \u00e0 cr\u00e9er de courtes vid\u00e9os de sensibilisation pour la protection des oc\u00e9ans. Pour chaque vid\u00e9o t\u00e9l\u00e9charg\u00e9e, TikTok a fait un don de 2 $ \u00e0 l\u2019ONG.<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<h1 style=\"text-align: left;\"><em>Success-Stories\u00a0: <\/em><\/h1>\r\n<h3 style=\"text-align: left;\">Haribo et sa challenge #MaoamChallenge<\/h3>\r\n<p style=\"text-align: left;\">Afin de promouvoir sa gamme Happy Fruttis, Haribo a lanc\u00e9 le challenge #MaoamChallenge aux utilisateurs\u00a0: cr\u00e9er une vid\u00e9o qui les montre en train de danser tout en d\u00e9gustant leurs bonbons. Pour s\u2019assurer de son succ\u00e8s, Haribo s\u2019est appuy\u00e9 sur deux influenceurs importants (sachasmiles et <a href=\"https:\/\/www.tiktok.com\/@matdeuh\/video\/6670563015261179142?referer_url=https%3A%2F%2Fnewscreen.fr%2Frealisations%2Fmaoam-challenge-haribo%2F&amp;referer_video_id=6670563015261179142\">matdeuh<\/a>) et 14 micro-influenceurs.\u00a0 Le challenge a connu une grande viralit\u00e9 avec 4,5 millions de vue \u00e0 ce jour.<\/p>\r\n\r\n<h3 style=\"text-align: left;\"><em>Le Monde d\u00e9barque sur TikTok<\/em><\/h3>\r\n<p style=\"text-align: left;\">Depuis fin juin, Le Monde a publi\u00e9 ses premiers TikTok. L\u2019objectif\u00a0: Informer une audience plus jeune en jouant les codes de la plateforme. Les jeunes sont-ils int\u00e9ress\u00e9s par l\u2019actualit\u00e9\u00a0? Le succ\u00e8s de leur vid\u00e9o \u00ab\u00a0<a href=\"https:\/\/www.tiktok.com\/@lemondefr\/video\/6838936470112193798?u_code=0&amp;preview_pb=0&amp;language=fr&amp;_d=dbdb519k1agb1g&amp;share_item_id=6838936470112193798&amp;timestamp=1593699847&amp;utm_campaign=client_share&amp;utm_medium=ios&amp;tt_from=messenger&amp;utm_source=messenger&amp;source=h5\">Des chiffres pour comprendre\u00a0#blacklivesmatter\u00a0aux USA<\/a> \u00bb en t\u00e9moigne.<\/p>\r\n&nbsp;\r\n<p style=\"text-align: left;\">Qui d&rsquo;autre sur TikTok? Nike, Clarins, TF1, Konbini, Red Bull, ChefClub, MinuteBuzz\u2026 Serez-vous le prochain\u00a0?<\/p>\r\n&nbsp;\r\n\r\n&nbsp;\r\n<h6><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <em>Musical.ly fut une application de playback qui\u00a0 fut rachet\u00e9 en 2018 par l\u2019entreprise Bythedance.<\/em><\/h6>\r\n<h6><em><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> Chanter en playback<\/em><\/h6>\r\n<h6><em><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> Des farces<\/em><\/h6>","protected":false},"excerpt":{"rendered":"<p>Quels sont les r\u00e9seaux sociaux de niche de ce moment\u00a0? TikTok, Discord, Twitch repr\u00e9sentent\u00ad-ils de nouveaux leviers de communication digitale pour votre entreprise, votre organisation ou votre marque\u00a0? Madras Editing consacre une s\u00e9rie de trois articles \u00e0 ces nouvelles plateformes conversationnelles \u00e9mergentes. Premier article\u00a0: Focus&#8230;<\/p>\n","protected":false},"author":10,"featured_media":3152,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-3148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok\u2026C\u2019est quoi\u00a0? - Madras Editing<\/title>\n<meta name=\"description\" content=\"Madras Editing s&#039;int\u00e9resse \u00e0 la derni\u00e8re tendance en mati\u00e8re de r\u00e9seau social : Tik Tok. 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