{"id":2150,"date":"2017-03-08T15:51:04","date_gmt":"2017-03-08T14:51:04","guid":{"rendered":"https:\/\/madras-editing.com\/?p=2150"},"modified":"2020-06-22T18:13:31","modified_gmt":"2020-06-22T16:13:31","slug":"fiers-de-soutenir-kit-de-communication-non-sexiste","status":"publish","type":"post","link":"https:\/\/madras-editing.com\/web\/2017\/03\/fiers-de-soutenir-kit-de-communication-non-sexiste\/","title":{"rendered":"Fier.e.s de soutenir le Kit de communication non sexiste !"},"content":{"rendered":"<strong>On est le 8 mars\u00a0? Banco. Cette Journ\u00e9e des droits des femmes, nous donne l\u2019occasion d\u2019aborder la question du sexisme dans la communication.<\/strong>\r\n\r\nUn sexisme r\u00e9manent \u2014\u00a0tout aussi pr\u00e9sent aujourd\u2019hui que dans les ann\u00e9es 60\u00a0\u2014\u00a0comme le d\u00e9montre de fa\u00e7on \u00e9difiante le spot r\u00e9alis\u00e9 en 2016 par Communication &amp; Entreprise pour sa campagne <a href=\"https:\/\/www.youtube.com\/watch?v=wI6Q1I7dKMs\">No More Clich\u00e9s<\/a> (200 000 vues sur You Tube\u00a0!). Cette campagne lutte avec une efficacit\u00e9 redoutable contre les clich\u00e9s sexistes en communication. Et Madras Editing a d\u00e9cid\u00e9 d\u00e8s 2016 de la soutenir.\r\n\r\nEn 2017\u00a0: continuit\u00e9 d\u2019action. Nous sommes fier.e.s de faire partie des 4 sponsors <a href=\"http:\/\/www.communicationetentreprise.com\/detail-a-la-une\/article\/lancement-du-kit-pou.html\">du Kit de communication non sexiste<\/a> lanc\u00e9 aujourd\u2019hui par Communication &amp; Entreprise\u00a0! \u00c0 travers ce kit, le r\u00e9seau Toutes Femmes Toutes Communicantes de Communication &amp; Entreprise\u00a0va encore plus loin avec une campagne optimiste et encourageante qui scelle la responsabilit\u00e9 soci\u00e9tale des communicant.e.s.\r\n\r\n<strong>Des outils \u00e0 utiliser au quotidien<\/strong>\r\n\r\nConcr\u00e8tement, ce kit \u00e9nonce les enjeux (82\u00a0% des femmes estiment que la publicit\u00e9 donne des complexes aux femmes) et d\u00e9livre des outils pratiques. Parmi eux\u00a0: une check-list d\u2019auto-\u00e9valuation pour une communication non sexiste, qui met l\u2019accent sur les 10 points cl\u00e9s du sexisme en communication (\u00e0 tester par chaque professionnel.le de la com\u00a0!) ainsi qu\u2019une fiche de recommandation pour une \u00e9criture \u00e9galitaire. Ecriture que nous mettons d\u00e9j\u00e0 en \u0153uvre \u2014\u00a0soit dit en passant\u00a0\u2014\u00a0chez Madras Editing pour nos client.es. Bref, les outils existent, \u00e0 nous tous d\u2019agir 365 jours par an en faveur d\u2019une communication non sexiste\u00a0!\r\n\r\n&nbsp;\r\n\r\n<em>Si vous souhaitez en savoir plus sur la communication non sexiste et sur le sexisme ordinaire, nous vous recommandons de lire l\u2019interview de Laurence Beldowski (directrice g\u00e9n\u00e9rale de Communication &amp; Entreprise) dans <a href=\"https:\/\/business.lesechos.fr\/directions-marketing\/communication\/communication-interne\/021723362948-il-faut-frapper-fort-et-denoncer-la-facilite-des-cliches-sexistes-208049.php\">Les Echos<\/a>, ou encore celle de Brigitte Gr\u00e9sy, secr\u00e9taire g\u00e9n\u00e9rale du Conseil sup\u00e9rieur pour l&rsquo;\u00e9galit\u00e9 professionnelle entre les hommes et les femmes (et auteur du Petit trait\u00e9 contre le sexisme ordinaire) sur <a href=\"Petit%2520trait%25C3%25A9%2520contre%2520le%2520sexisme%2520ordinaire\">France Bleu<\/a>.<\/em>\r\n\r\n&nbsp;","protected":false},"excerpt":{"rendered":"<p>On est le 8 mars\u00a0? Banco. Cette Journ\u00e9e des droits des femmes, nous donne l\u2019occasion d\u2019aborder la question du sexisme dans la communication. Un sexisme r\u00e9manent \u2014\u00a0tout aussi pr\u00e9sent aujourd\u2019hui que dans les ann\u00e9es 60\u00a0\u2014\u00a0comme le d\u00e9montre de fa\u00e7on \u00e9difiante le spot r\u00e9alis\u00e9 en 2016&#8230;<\/p>\n","protected":false},"author":10,"featured_media":2149,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7,27],"tags":[],"class_list":["post-2150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","category-la-vie-de-l-agence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fier.e.s de soutenir le Kit de communication non sexiste ! - Madras Editing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madras-editing.com\/web\/2017\/03\/fiers-de-soutenir-kit-de-communication-non-sexiste\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fier.e.s de soutenir le Kit de communication non sexiste ! - Madras Editing\" \/>\n<meta property=\"og:description\" content=\"On est le 8 mars\u00a0? Banco. Cette Journ\u00e9e des droits des femmes, nous donne l\u2019occasion d\u2019aborder la question du sexisme dans la communication. Un sexisme r\u00e9manent \u2014\u00a0tout aussi pr\u00e9sent aujourd\u2019hui que dans les ann\u00e9es 60\u00a0\u2014\u00a0comme le d\u00e9montre de fa\u00e7on \u00e9difiante le spot r\u00e9alis\u00e9 en 2016...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madras-editing.com\/web\/2017\/03\/fiers-de-soutenir-kit-de-communication-non-sexiste\/\" \/>\n<meta property=\"og:site_name\" content=\"Madras Editing\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-08T14:51:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-22T16:13:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madras-editing.com\/wp-content\/uploads\/2017\/03\/no-more-cliches-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"412\" \/>\n\t<meta property=\"og:image:height\" content=\"170\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Madras Editing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Madras Editing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/madras-editing.com\/web\/2017\/03\/fiers-de-soutenir-kit-de-communication-non-sexiste\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/madras-editing.com\/web\/2017\/03\/fiers-de-soutenir-kit-de-communication-non-sexiste\/\"},\"author\":{\"name\":\"Madras Editing\",\"@id\":\"https:\/\/madras-editing.com\/web\/#\/schema\/person\/081b2515558d8685d5fff102e5ce3578\"},\"headline\":\"Fier.e.s de soutenir le Kit de communication non sexiste !\",\"datePublished\":\"2017-03-08T14:51:04+00:00\",\"dateModified\":\"2020-06-22T16:13:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/madras-editing.com\/web\/2017\/03\/fiers-de-soutenir-kit-de-communication-non-sexiste\/\"},\"wordCount\":351,\"publisher\":{\"@id\":\"https:\/\/madras-editing.com\/web\/#organization\"},\"image\":{\"@id\":\"https:\/\/madras-editing.com\/web\/2017\/03\/fiers-de-soutenir-kit-de-communication-non-sexiste\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madras-editing.com\/wp-content\/uploads\/2017\/03\/no-more-cliches-logo.jpg\",\"articleSection\":[\"Digital\",\"La vie de l'agence\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madras-editing.com\/web\/2017\/03\/fiers-de-soutenir-kit-de-communication-non-sexiste\/\",\"url\":\"https:\/\/madras-editing.com\/web\/2017\/03\/fiers-de-soutenir-kit-de-communication-non-sexiste\/\",\"name\":\"Fier.e.s de soutenir le Kit de communication non sexiste ! 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