{"id":1870,"date":"2016-09-26T17:39:34","date_gmt":"2016-09-26T15:39:34","guid":{"rendered":"https:\/\/madras-editing.com\/?p=1870"},"modified":"2020-06-22T18:13:31","modified_gmt":"2020-06-22T16:13:31","slug":"madras-tv-6-quel-avenir-pour-la-strategie-de-contenu","status":"publish","type":"post","link":"https:\/\/madras-editing.com\/web\/2016\/09\/madras-tv-6-quel-avenir-pour-la-strategie-de-contenu\/","title":{"rendered":"Madras TV #6 : Quel avenir pour la strat\u00e9gie de contenu ?"},"content":{"rendered":"Madras TV re\u00e7oit cette semaine Lise Bissonnette Janody, sp\u00e9cialiste du <em>content marketing<\/em>. De la r\u00e9duction des co\u00fbts au conversationnel, elle retrace l\u2019historique de la strat\u00e9gie de contenu, une expression apparue il y a une quinzaine d\u2019ann\u00e9es aux \u00c9tats-Unis. <em>Brand content<\/em>, <em>content marketing<\/em>, d\u00e9sinterm\u00e9diation\u2026 Lise Bissonnette Janody nous rafra\u00eechit la m\u00e9moire sur tous ces concepts rentr\u00e9s dans le langage courant des communicants et nous parle de l\u2019avenir de la strat\u00e9gie de contenu. Une strat\u00e9gie qui devrait \u00eatre marqu\u00e9e par le service au client et la r\u00e9utilisation des contenus\u00a0(<em>adaptive content<\/em>).","protected":false},"excerpt":{"rendered":"<p>Madras TV re\u00e7oit cette semaine Lise Bissonnette Janody, sp\u00e9cialiste du content marketing. De la r\u00e9duction des co\u00fbts au conversationnel, elle retrace l\u2019historique de la strat\u00e9gie de contenu, une expression apparue il y a une quinzaine d\u2019ann\u00e9es aux \u00c9tats-Unis. Brand content, content marketing, d\u00e9sinterm\u00e9diation\u2026 Lise Bissonnette&#8230;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1870","post","type-post","status-publish","format-standard","hentry","category-madras-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Madras TV #6 : Quel avenir pour la strat\u00e9gie de contenu ? - Madras Editing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madras-editing.com\/web\/2016\/09\/madras-tv-6-quel-avenir-pour-la-strategie-de-contenu\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Madras TV #6 : Quel avenir pour la strat\u00e9gie de contenu ? - Madras Editing\" \/>\n<meta property=\"og:description\" content=\"Madras TV re\u00e7oit cette semaine Lise Bissonnette Janody, sp\u00e9cialiste du content marketing. 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