{"id":1736,"date":"2016-04-29T18:00:55","date_gmt":"2016-04-29T16:00:55","guid":{"rendered":"https:\/\/madras-editing.com\/?p=1736"},"modified":"2020-01-20T18:37:55","modified_gmt":"2020-01-20T17:37:55","slug":"promouvoir-sa-marque-employeur","status":"publish","type":"post","link":"https:\/\/madras-editing.com\/web\/2016\/04\/promouvoir-sa-marque-employeur\/","title":{"rendered":"Madras TV #3: Promouvoir sa marque employeur"},"content":{"rendered":"Ce mois-ci Madras TV s\u2019int\u00e9resse \u00e0 la marque employeur et \u00e0 ses enjeux. Loin d\u2019\u00eatre cantonn\u00e9e aux sph\u00e8res des ressources humaines, la probl\u00e9matique de d\u00e9veloppement de la marque employeur est un sujet de communication essentiel pour les entreprises. Leader de la r\u00e9partition pharmaceutique en France, l\u2019OCP m\u00e8ne une politique active de promotion de sa marque employeur. Objectif\u00a0? Accompagner son \u00e9volution en recrutant de nouveaux profils et en gagnant en notori\u00e9t\u00e9 aupr\u00e8s des jeunes dipl\u00f4m\u00e9s. Sandrine Chanou, responsable communication interne de l\u2019OCP, d\u00e9taille pour nous cette strat\u00e9gie et les outils mis en place.","protected":false},"excerpt":{"rendered":"

Ce mois-ci Madras TV s\u2019int\u00e9resse \u00e0 la marque employeur et \u00e0 ses enjeux. Loin d\u2019\u00eatre cantonn\u00e9e aux sph\u00e8res des ressources humaines, la probl\u00e9matique de d\u00e9veloppement de la marque employeur est un sujet de communication essentiel pour les entreprises. Leader de la r\u00e9partition pharmaceutique en France,…<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1736","post","type-post","status-publish","format-standard","hentry","category-madras-tv"],"yoast_head":"\nMadras TV #3: Promouvoir sa marque employeur - Madras Editing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madras-editing.com\/web\/2016\/04\/promouvoir-sa-marque-employeur\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Madras TV #3: Promouvoir sa marque employeur - Madras Editing\" \/>\n<meta property=\"og:description\" content=\"Ce mois-ci Madras TV s\u2019int\u00e9resse \u00e0 la marque employeur et \u00e0 ses enjeux. 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