{"id":1729,"date":"2016-03-01T16:38:05","date_gmt":"2016-03-01T15:38:05","guid":{"rendered":"https:\/\/madras-editing.com\/?p=1729"},"modified":"2016-12-09T16:36:59","modified_gmt":"2016-12-09T15:36:59","slug":"comment-evaluer-la-performance-des-actions-de-communication","status":"publish","type":"post","link":"https:\/\/madras-editing.com\/web\/2016\/03\/comment-evaluer-la-performance-des-actions-de-communication\/","title":{"rendered":"Madras TV #2: Comment \u00e9valuer la performance des actions de communication"},"content":{"rendered":"Ce mois-ci dans notre web TV nous recevons Assa\u00ebl Adary, pr\u00e9sident du cabinet Occurrence, sp\u00e9cialis\u00e9 dans l\u2019\u00e9valuation des actions de communication. Son adage pr\u00e9f\u00e9r\u00e9\u00a0? \u00ab\u00a0Seul ce qui se mesure s\u2019am\u00e9liore\u00a0\u00bb. Il nous explique comment objectiver la performance de la fonction communication pour b\u00e2tir ensuite des strat\u00e9gies plus efficaces. Un sujet crucial dans le monde de la communication corporate, dans lequel les contraintes budg\u00e9taires sont de plus en plus fortes\u00a0et les communicants somm\u00e9s de faire mieux avec moins.\r\n\r\n \r\n\r\n ","protected":false},"excerpt":{"rendered":"

Ce mois-ci dans notre web TV nous recevons Assa\u00ebl Adary, pr\u00e9sident du cabinet Occurrence, sp\u00e9cialis\u00e9 dans l\u2019\u00e9valuation des actions de communication. Son adage pr\u00e9f\u00e9r\u00e9\u00a0? \u00ab\u00a0Seul ce qui se mesure s\u2019am\u00e9liore\u00a0\u00bb. Il nous explique comment objectiver la performance de la fonction communication pour b\u00e2tir ensuite des…<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1729","post","type-post","status-publish","format-standard","hentry","category-madras-tv"],"yoast_head":"\nMadras TV #2: Comment \u00e9valuer la performance des actions de communication - Madras Editing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madras-editing.com\/web\/2016\/03\/comment-evaluer-la-performance-des-actions-de-communication\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Madras TV #2: Comment \u00e9valuer la performance des actions de communication - Madras Editing\" \/>\n<meta property=\"og:description\" content=\"Ce mois-ci dans notre web TV nous recevons Assa\u00ebl Adary, pr\u00e9sident du cabinet Occurrence, sp\u00e9cialis\u00e9 dans l\u2019\u00e9valuation des actions de communication. Son adage pr\u00e9f\u00e9r\u00e9\u00a0? \u00ab\u00a0Seul ce qui se mesure s\u2019am\u00e9liore\u00a0\u00bb. 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