{"id":1708,"date":"2016-02-08T17:40:41","date_gmt":"2016-02-08T16:40:41","guid":{"rendered":"https:\/\/madras-editing.com\/?p=1708"},"modified":"2016-12-09T16:38:49","modified_gmt":"2016-12-09T15:38:49","slug":"la-griffe-guide-du-routard-exploitee-en-communication-corporate","status":"publish","type":"post","link":"https:\/\/madras-editing.com\/web\/2016\/02\/la-griffe-guide-du-routard-exploitee-en-communication-corporate\/","title":{"rendered":"La griffe \u00ab Guide du Routard \u00bb exploit\u00e9e en communication corporate"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>J-2 avant la sortie en librairie du <em>Guide du Routard du financement d\u2019entreprise <\/em>(Hachette Livre), un outil indispensable \u00e0 tou(te)s les entrepreneur(e)s.<\/strong><\/p>\r\n<p style=\"text-align: justify;\">Ce guide d\u00e9taille les \u00e9tapes cl\u00e9s \u00e0 conna\u00eetre pour financer son entreprise, les diff\u00e9rentes sources de financement, leurs modalit\u00e9s d\u2019obtention ainsi que des conseils pratiques. Le tout class\u00e9 de mani\u00e8re in\u00e9dite\u00a0: par profil d\u2019entrepreneur et par cat\u00e9gorie de financement.<\/p>\r\n<p style=\"text-align: justify;\">Cet ouvrage a \u00e9t\u00e9 cr\u00e9\u00e9 sous l\u2019impulsion et la direction scientifique d\u2019Agn\u00e8s Bricard, pr\u00e9sidente d\u2019honneur du Conseil sup\u00e9rieur de l\u2019ordre des experts-comptables, en partenariat avec la Caisse d\u2019\u00c9pargne, son principal sponsor, et s\u2019inscrit dans le prolongement d\u2019une s\u00e9rie de guides d\u00e9di\u00e9s au monde de l\u2019entreprise dans cette collection Routard.<\/p>\r\n<p style=\"text-align: justify;\"><strong>Madras Editing a assur\u00e9 pour la Caisse d\u2019\u00c9pargne la conception-r\u00e9daction du cahier sp\u00e9cial \u00ab\u00a0Le financement bancaire par besoin\u00a0\u00bb (60 pages).<\/strong><\/p>\r\n<p style=\"text-align: justify;\">Un th\u00e8me qui nous est familier \u2014 l\u2019agence est en charge de l\u2019\u00e9ditorial du site <a href=\"https:\/\/madras-editing.com\/portfolio-items\/bpce\/\" target=\"_blank\">Horizon entrepreneurs<\/a> de la Caisse d\u2019\u00c9pargne\u00ad \u2014 et qui illustre bien notre positionnement\u00a0: le savoir-faire journalistique et sa rigueur au service de la communication des entreprises via des contenus vraiment utiles pour leurs publics. Les parties sur le financement par profils ont \u00e9t\u00e9 \u00e9crites par Marc Mrozowski.<\/p>\r\n<p style=\"text-align: justify;\">Pour Madras Editing, tout le pari de ce projet r\u00e9sidait dans l\u2019exploitation du ton \u00ab\u00a0Routard\u00a0\u00bb, en l\u2019occurrence pour rendre accessibles les probl\u00e9matiques de financement aux entrepreneurs. Une illustration suppl\u00e9mentaire du large champ d\u2019application du journalisme de marque.<\/p>","protected":false},"excerpt":{"rendered":"<p>J-2 avant la sortie en librairie du Guide du Routard du financement d\u2019entreprise (Hachette Livre), un outil indispensable \u00e0 tou(te)s les entrepreneur(e)s. Ce guide d\u00e9taille les \u00e9tapes cl\u00e9s \u00e0 conna\u00eetre pour financer son entreprise, les diff\u00e9rentes sources de financement, leurs modalit\u00e9s d\u2019obtention ainsi que des&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1721,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-1708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La griffe \u00ab Guide du Routard \u00bb exploit\u00e9e en communication corporate - Madras Editing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madras-editing.com\/web\/2016\/02\/la-griffe-guide-du-routard-exploitee-en-communication-corporate\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La griffe \u00ab Guide du Routard \u00bb exploit\u00e9e en communication corporate - Madras Editing\" \/>\n<meta property=\"og:description\" content=\"J-2 avant la sortie en librairie du Guide du Routard du financement d\u2019entreprise (Hachette Livre), un outil indispensable \u00e0 tou(te)s les entrepreneur(e)s. 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