{"id":1174,"date":"2014-11-26T10:24:45","date_gmt":"2014-11-26T09:24:45","guid":{"rendered":"https:\/\/madras-editing.com\/?p=1174"},"modified":"2015-06-02T17:39:43","modified_gmt":"2015-06-02T15:39:43","slug":"sortie-du-livre-marketing-de-marque-et-strategie-de-contenus","status":"publish","type":"post","link":"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/","title":{"rendered":"Sortie du livre \u00ab Marketing de marque et strat\u00e9gie de contenus \u00bb"},"content":{"rendered":"R\u00e9dig\u00e9 par Jean Chezaubernard et Didier Le Gorrec, ce livre publi\u00e9 aux Editions Argus de l\u2019Assurance apporte aux professionnels du secteur (directions de la communication, directions marketing, directions g\u00e9n\u00e9rales des assureurs, des groupes de protection sociale et des mutuelles de biens et de personnes) une m\u00e9thode pour \u00e9laborer une strat\u00e9gie de contenus et en appr\u00e9hender les \u00e9tapes de mise en \u0153uvre, dans le contexte actuel de d\u00e9veloppement du plurim\u00e9dia. Il fait le pari que le brand content est une v\u00e9ritable opportunit\u00e9 pour donner un souffle nouveau \u00e0 la communication des assureurs et des mutuelles.\r\n\r\n\u00a0Aper\u00e7u du livre<\/a>","protected":false},"excerpt":{"rendered":"

R\u00e9dig\u00e9 par Jean Chezaubernard et Didier Le Gorrec, ce livre publi\u00e9 aux Editions Argus de l\u2019Assurance apporte aux professionnels du secteur (directions de la communication, directions marketing, directions g\u00e9n\u00e9rales des assureurs, des groupes de protection sociale et des mutuelles de biens et de personnes) une…<\/p>\n","protected":false},"author":10,"featured_media":1232,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-1174","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-print","post_format-post-format-gallery"],"yoast_head":"\nSortie du livre \u00ab Marketing de marque et strat\u00e9gie de contenus \u00bb - Madras Editing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sortie du livre \u00ab Marketing de marque et strat\u00e9gie de contenus \u00bb - Madras Editing\" \/>\n<meta property=\"og:description\" content=\"R\u00e9dig\u00e9 par Jean Chezaubernard et Didier Le Gorrec, ce livre publi\u00e9 aux Editions Argus de l\u2019Assurance apporte aux professionnels du secteur (directions de la communication, directions marketing, directions g\u00e9n\u00e9rales des assureurs, des groupes de protection sociale et des mutuelles de biens et de personnes) une...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/\" \/>\n<meta property=\"og:site_name\" content=\"Madras Editing\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-26T09:24:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-06-02T15:39:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/madras-editing.com\/wp-content\/uploads\/2014\/11\/Couverture-marketing-de-marque-et-strat\u00e9gie-de-contenu.png\" \/>\n\t<meta property=\"og:image:width\" content=\"945\" \/>\n\t<meta property=\"og:image:height\" content=\"1391\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Madras Editing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Madras Editing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/\"},\"author\":{\"name\":\"Madras Editing\",\"@id\":\"https:\/\/madras-editing.com\/web\/#\/schema\/person\/081b2515558d8685d5fff102e5ce3578\"},\"headline\":\"Sortie du livre \u00ab Marketing de marque et strat\u00e9gie de contenus \u00bb\",\"datePublished\":\"2014-11-26T09:24:45+00:00\",\"dateModified\":\"2015-06-02T15:39:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/\"},\"wordCount\":118,\"publisher\":{\"@id\":\"https:\/\/madras-editing.com\/web\/#organization\"},\"image\":{\"@id\":\"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madras-editing.com\/wp-content\/uploads\/2014\/11\/Couverture-marketing-de-marque-et-strat\u00e9gie-de-contenu.png\",\"articleSection\":[\"Print\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/\",\"url\":\"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/\",\"name\":\"Sortie du livre \u00ab Marketing de marque et strat\u00e9gie de contenus \u00bb - Madras Editing\",\"isPartOf\":{\"@id\":\"https:\/\/madras-editing.com\/web\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/madras-editing.com\/wp-content\/uploads\/2014\/11\/Couverture-marketing-de-marque-et-strat\u00e9gie-de-contenu.png\",\"datePublished\":\"2014-11-26T09:24:45+00:00\",\"dateModified\":\"2015-06-02T15:39:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/#primaryimage\",\"url\":\"https:\/\/madras-editing.com\/wp-content\/uploads\/2014\/11\/Couverture-marketing-de-marque-et-strat\u00e9gie-de-contenu.png\",\"contentUrl\":\"https:\/\/madras-editing.com\/wp-content\/uploads\/2014\/11\/Couverture-marketing-de-marque-et-strat\u00e9gie-de-contenu.png\",\"width\":945,\"height\":1391},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/madras-editing.com\/web\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sortie du livre \u00ab Marketing de marque et strat\u00e9gie de contenus \u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/madras-editing.com\/web\/#website\",\"url\":\"https:\/\/madras-editing.com\/web\/\",\"name\":\"Madras Editing\",\"description\":\"L\u2019\u00e9ditorial strat\u00e9gique\",\"publisher\":{\"@id\":\"https:\/\/madras-editing.com\/web\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/madras-editing.com\/web\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/madras-editing.com\/web\/#organization\",\"name\":\"Madras Editing\",\"url\":\"https:\/\/madras-editing.com\/web\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/madras-editing.com\/web\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/madras-editing.com\/wp-content\/uploads\/2020\/01\/madras-logo.png\",\"contentUrl\":\"https:\/\/madras-editing.com\/wp-content\/uploads\/2020\/01\/madras-logo.png\",\"width\":488,\"height\":175,\"caption\":\"Madras Editing\"},\"image\":{\"@id\":\"https:\/\/madras-editing.com\/web\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/madras-editing.com\/web\/#\/schema\/person\/081b2515558d8685d5fff102e5ce3578\",\"name\":\"Madras Editing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/madras-editing.com\/web\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e77b38eec76a9277c7107382c5e2c76cbdf92b405572445bd0929de9a17600a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e77b38eec76a9277c7107382c5e2c76cbdf92b405572445bd0929de9a17600a1?s=96&d=mm&r=g\",\"caption\":\"Madras Editing\"},\"url\":\"https:\/\/madras-editing.com\/web\/author\/madras-editing\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sortie du livre \u00ab Marketing de marque et strat\u00e9gie de contenus \u00bb - Madras Editing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/","og_locale":"fr_FR","og_type":"article","og_title":"Sortie du livre \u00ab Marketing de marque et strat\u00e9gie de contenus \u00bb - Madras Editing","og_description":"R\u00e9dig\u00e9 par Jean Chezaubernard et Didier Le Gorrec, ce livre publi\u00e9 aux Editions Argus de l\u2019Assurance apporte aux professionnels du secteur (directions de la communication, directions marketing, directions g\u00e9n\u00e9rales des assureurs, des groupes de protection sociale et des mutuelles de biens et de personnes) une...","og_url":"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/","og_site_name":"Madras Editing","article_published_time":"2014-11-26T09:24:45+00:00","article_modified_time":"2015-06-02T15:39:43+00:00","og_image":[{"width":945,"height":1391,"url":"https:\/\/madras-editing.com\/wp-content\/uploads\/2014\/11\/Couverture-marketing-de-marque-et-strat\u00e9gie-de-contenu.png","type":"image\/png"}],"author":"Madras Editing","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Madras Editing","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/#article","isPartOf":{"@id":"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/"},"author":{"name":"Madras Editing","@id":"https:\/\/madras-editing.com\/web\/#\/schema\/person\/081b2515558d8685d5fff102e5ce3578"},"headline":"Sortie du livre \u00ab Marketing de marque et strat\u00e9gie de contenus \u00bb","datePublished":"2014-11-26T09:24:45+00:00","dateModified":"2015-06-02T15:39:43+00:00","mainEntityOfPage":{"@id":"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/"},"wordCount":118,"publisher":{"@id":"https:\/\/madras-editing.com\/web\/#organization"},"image":{"@id":"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/#primaryimage"},"thumbnailUrl":"https:\/\/madras-editing.com\/wp-content\/uploads\/2014\/11\/Couverture-marketing-de-marque-et-strat\u00e9gie-de-contenu.png","articleSection":["Print"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/","url":"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/","name":"Sortie du livre \u00ab Marketing de marque et strat\u00e9gie de contenus \u00bb - Madras Editing","isPartOf":{"@id":"https:\/\/madras-editing.com\/web\/#website"},"primaryImageOfPage":{"@id":"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/#primaryimage"},"image":{"@id":"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/#primaryimage"},"thumbnailUrl":"https:\/\/madras-editing.com\/wp-content\/uploads\/2014\/11\/Couverture-marketing-de-marque-et-strat\u00e9gie-de-contenu.png","datePublished":"2014-11-26T09:24:45+00:00","dateModified":"2015-06-02T15:39:43+00:00","breadcrumb":{"@id":"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/#primaryimage","url":"https:\/\/madras-editing.com\/wp-content\/uploads\/2014\/11\/Couverture-marketing-de-marque-et-strat\u00e9gie-de-contenu.png","contentUrl":"https:\/\/madras-editing.com\/wp-content\/uploads\/2014\/11\/Couverture-marketing-de-marque-et-strat\u00e9gie-de-contenu.png","width":945,"height":1391},{"@type":"BreadcrumbList","@id":"https:\/\/madras-editing.com\/web\/2014\/11\/sortie-du-livre-marketing-de-marque-et-strategie-de-contenus\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/madras-editing.com\/web\/"},{"@type":"ListItem","position":2,"name":"Sortie du livre \u00ab Marketing de marque et strat\u00e9gie de contenus \u00bb"}]},{"@type":"WebSite","@id":"https:\/\/madras-editing.com\/web\/#website","url":"https:\/\/madras-editing.com\/web\/","name":"Madras Editing","description":"L\u2019\u00e9ditorial strat\u00e9gique","publisher":{"@id":"https:\/\/madras-editing.com\/web\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/madras-editing.com\/web\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/madras-editing.com\/web\/#organization","name":"Madras Editing","url":"https:\/\/madras-editing.com\/web\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/madras-editing.com\/web\/#\/schema\/logo\/image\/","url":"https:\/\/madras-editing.com\/wp-content\/uploads\/2020\/01\/madras-logo.png","contentUrl":"https:\/\/madras-editing.com\/wp-content\/uploads\/2020\/01\/madras-logo.png","width":488,"height":175,"caption":"Madras Editing"},"image":{"@id":"https:\/\/madras-editing.com\/web\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/madras-editing.com\/web\/#\/schema\/person\/081b2515558d8685d5fff102e5ce3578","name":"Madras Editing","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/madras-editing.com\/web\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e77b38eec76a9277c7107382c5e2c76cbdf92b405572445bd0929de9a17600a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e77b38eec76a9277c7107382c5e2c76cbdf92b405572445bd0929de9a17600a1?s=96&d=mm&r=g","caption":"Madras Editing"},"url":"https:\/\/madras-editing.com\/web\/author\/madras-editing\/"}]}},"_links":{"self":[{"href":"https:\/\/madras-editing.com\/web\/wp-json\/wp\/v2\/posts\/1174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/madras-editing.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madras-editing.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madras-editing.com\/web\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/madras-editing.com\/web\/wp-json\/wp\/v2\/comments?post=1174"}],"version-history":[{"count":2,"href":"https:\/\/madras-editing.com\/web\/wp-json\/wp\/v2\/posts\/1174\/revisions"}],"predecessor-version":[{"id":1176,"href":"https:\/\/madras-editing.com\/web\/wp-json\/wp\/v2\/posts\/1174\/revisions\/1176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madras-editing.com\/web\/wp-json\/wp\/v2\/media\/1232"}],"wp:attachment":[{"href":"https:\/\/madras-editing.com\/web\/wp-json\/wp\/v2\/media?parent=1174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madras-editing.com\/web\/wp-json\/wp\/v2\/categories?post=1174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madras-editing.com\/web\/wp-json\/wp\/v2\/tags?post=1174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}